QV1
HERITAGE, REDEFINED.
Designing alongside a modernist icon could feel like a constraint. For us, it was the perfect creative brief for QV1's new Lobby.
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LocationWhadjuk Noongar Country
PERTH, WA
city of perth -
ClientAXA / Investa Property Group
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Discipline
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SectorWorkplace, Commercial
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StatusCompleted (2022)
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ScaleGFA: 2,001 sqm
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CostCONFIDENTIAL
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photographyNicholas Putrasia + ROB FRITH
VISION
Built in 1991, Harry Seidler’s QV1 is a study in geometric modernism. In reimagining the lobby space, we sought not to depart from Seidler’s original design, but evolve with respect. A modern intervention that could honour the past while preparing QV1 for its next chapter.
The curves of the architecture became a foundation for our own design language. Inspired by Seidler’s geometry, we worked to echo its modernist aesthetic in softer, more tactile ways. By mapping how people naturally flow through the space, we identified zones of calm, the places people naturally gathered or passed through. This zoning shaped everything: the layout, the amenity, and the way the lobby moves and feels.
The curves of the architecture became a foundation for our own design language. Inspired by Seidler’s geometry, we worked to echo its modernist aesthetic in softer, more tactile ways. By mapping how people naturally flow through the space, we identified zones of calm, the places people naturally gathered or passed through. This zoning shaped everything: the layout, the amenity, and the way the lobby moves and feels.
“Our nuanced design process hinged on collaboration; collaboration between the QV1 management team ensured optimal functionality and flow of the space, while collaboration with Harry Seidler & Associates saw external architectural elements coherently reflected indoors.”
Patric Przeradzki, Director, Plus Studio
Patric Przeradzki, Director, Plus Studio
SOLUTION
The outcome is a brand new third space for the tower that’s part workplace, part public domain. A transition zone that invites you to slow down, connect, or simply take a breath. One that captures the bustle of city life.
An organic ribbon anchors the space, drawing you in. It holds planters and banquette seating—offering calm, privacy, and connection in equal measure. Seidler’s black granite floors and travertine lift core are offset by carefully chosen materials. A muted palette builds warmth through tactility, while plush marbled carpets mark seating zones. Refined surfaces reflect light as it shifts through the day.
Lighting completes the experience. A sculptural chandelier, custom designed by Plus and crafted by 3S Lighting, floats above the café. A modernist icon provided the brief—we hope the solution can deliver an enduring legacy of its own.
An organic ribbon anchors the space, drawing you in. It holds planters and banquette seating—offering calm, privacy, and connection in equal measure. Seidler’s black granite floors and travertine lift core are offset by carefully chosen materials. A muted palette builds warmth through tactility, while plush marbled carpets mark seating zones. Refined surfaces reflect light as it shifts through the day.
Lighting completes the experience. A sculptural chandelier, custom designed by Plus and crafted by 3S Lighting, floats above the café. A modernist icon provided the brief—we hope the solution can deliver an enduring legacy of its own.
This is the kind of thinking we bring to every project. Get in touch and let’s talk about what you’re planning.
2023
DIA Designers Australia Awards - Place
Shortlisted
2023
Interior Design Excellence Awards - Public Space
Shortlisted
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