Unveiling our bold new identity - with collective creativity and skilled precision at its heart
We are proud to unveil our bold new identity: Plus Studio. This rebrand, developed in collaboration with international creative agency Frost*collective, marks a pivotal evolution for our 27-year-old international design practice.
Our shift from Plus Architecture to Plus Studio reflects who we are today – a global design practice creating some of the world’s most desirable residential and hotel developments, innovative workplaces, essential public infrastructure including airports and healthcare facilities, and masterplans that shape cities and communities.
“In a sector where peers lean heavily on design credentials, Plus Studio now signals both imagination and flawless delivery, a rare ‘one-two punch’ that resonates with clients across sectors. Plus Studio ensures that ideas dreamt up in the dark of night, stack up in the light of day”.
With 11 studios across Australia and New Zealand and projects worldwide, we are driving meaningful impact – advancing health and wellness, embedding sustainability into every solution, and addressing the housing crisis through build-to-rent, student housing, and premium apartment living.
Equally important is our belief in unity through diversity. We challenge the traditional “starchitect” model by championing the power of collective talent across disciplines and locations. We act as co-creators, working as one to achieve greater synergy and better outcomes – without letting egos get in the way. Our new logo, which literally brings our name together to form a single “P,” symbolises this collaborative spirit and how we combine different ideas, skills, and perspectives to create singular solutions.
“We needed to inject new meaning into Plus – to go beyond our origins as a name for a joint venture to stand for the way we work and the difference we bring. We have consciously evolved from being seen as an architecture company to a solutions company for the built environment. We believe that the best design comes from collaboration, not individual genius – it’s about collective creativity that actually works in the real world”.
Our move from Plus Architecture to Plus Studio signals our evolution beyond traditional practice boundaries, while building on almost three decades of design legacy. With our new brand, identity system, immersive website, and positioning framework – all created in collaboration with Frost* – we are ready to continue shaping places and experiences that balance imagination with flawless delivery.
