Our new brand unveiled in Sydney

What a night! We're still buzzing from our brand launch event last Thursday evening in Sydney. It was a great way to celebrate our evolution to Plus Studio.  

The party, held at one level above our Sydney studio in the Chinatown Country Club Apartment, was a dynamic experience for our guests. Sydney Operations Manager Channa-Mae Frankson with Maha Sheikh worked with Studio Noir to create a space that showcased our new brand identity.

The evening included projections, custom drapery, signature cocktails and installations that showcased our bold new direction. Guests enjoyed the sounds of Abhie Sharma, an architectural graduate by day and DJ by night.

In the event formalities, Director and Sydney Studio founder, Amit Julka, spoke about the decision to expand into Sydney in 2014. He said that the city's competitive market was a challenge that drew us to the region. He noted that over the last decade, the Sydney studio has grown into a vital part of Plus's story. 

Director Sumedh Kataria explained that the event was about sharing the story of our evolution. Head of Marketing Caroline Caneva and Frost's Cat Burgess highlighted our new brand's concept, "Where Creativity Meets Precision", which captures our ability to deliver projects that are both imaginative and viable. The new brand signals our evolution beyond traditional practice boundaries.

Director Gabriel Duque presented our new showreel, which he said represents our collective creativity at work. The event concluded with a speech from Director Rido Pin, who encouraged everyone to raise a glass to the future of Plus Studio.

Plus Studio Directors in Australia

Photography: Kurt Bingham